Media – Brand Wars


In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we have watched and relished many such tussles and it holds many lessons for marketers everywhere. One of the most elicit battles come in the form of comparative advertising – the direct…

Well deserved honour for N Ram


To, The Editor, “The Hindu” Chennai. Date: 22.05.2013 Sub: Well deserved honour for N Ram Sir, Just a week after my first email to the editor of The Hindu; the former editor-in-chief N Ram has been honoured with the Red Ink Life Time achievement award. Its seems like the Mumbai press club has echoed my…

Significance of Literature – praises for “The Hindu”


To, The Editor, “The Hindu” Chennai. Date: 15.05.2013 Sub: Significance of Literature – praises for “The Hindu” Sir, It’s poignant to see the quality standards maintained by “The Hindu”. As a school student, I have written poetries and luckily the young world has published a few of them. I have had enthralling moments reading and…