Storytelling! Is that greater than Politics?


Mark, Sully and Man went for a walk one fine evening during February 2018. After a while, they arrived at a river. Mark, jumped into the river and drowned himself. Sully ran to find a hiding ground and then the narrator falls silent. There is a long silence, before the audience impatiently cries, “And what…

Wipro – The Story that I believe in!


Five years ago Lalitha Gopalakrishnan; a senior recruiter from Wipro, narrated a story. The story of how Wipro helps transform lives of the students across the country by offering them; jobs and earn while you learn programmes like WASE and WiSTA. She was trying to hire for a marketing position and very fortunately I was…

Media – Brand Wars


In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we have watched and relished many such tussles and it holds many lessons for marketers everywhere. One of the most elicit battles come in the form of comparative advertising – the direct…

Introduction to Social Shopping


When a consumer goes shopping, he or she essentially needs to make four key decisions in each product category. Whether to buy in that category, if so where, which brand and what quantity. All four decisions may be influenced by consumer characteristics (E.g. income, family size, purchases frequency, life style etc), marketing environment and availability…

The Real Threat From China


Over the years I have constantly been asked the question – where’s the next India? A question relating to the next major IT off-shoring destination. The general sense and tone in India is this is largely a settled question and there is no major emerging competitor to India. While India has some huge advantages I…

Lead Generation – A Case Study


A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market unlike any company in India was the US Market where dollars glitter. This was the time when I was looking out for a Job change and through one of the Job…

Social Media for small Businesses


In spite of economic down fall, the year 2009 has shown growth in the Social Media space. The growth in the usage of social media platforms like twitter and Face book has been tremendously high. Social Media Marketing will allow you to interact with your customer and more online conversations about your brand possible. Apart…

Friday Impact on Marketing Campaigns


Thank God it’s Friday: Life has become far faster than what it was earlier and people just want to escape from the reality. They wait until Friday to catch up with themselves. A plan could be defined as a series of steps to be carried to accomplish the goal. Like for any other marketing activities…