Storytelling! Is that greater than Politics?


Mark, Sully and Man went for a walk one fine evening during February 2018. After a while, they arrived at a river. Mark, jumped into the river and drowned himself. Sully ran to find a hiding ground and then the narrator falls silent. There is a long silence, before the audience impatiently cries, “And what…

Wipro – The Story that I believe in!


Five years ago Lalitha Gopalakrishnan; a senior recruiter from Wipro, narrated a story. The story of how Wipro helps transform lives of the students across the country by offering them; jobs and earn while you learn programmes like WASE and WiSTA. She was trying to hire for a marketing position and very fortunately I was…

A Maggi Memoir


My earliest account of Maggi; goes back in time; the year 1996 when I and a good friend George used to prepare for the Maggi quiz competition at school. Giving the prelims for the quiz which generally was a pen and paper exam was very fascinating. Several times we have resurrected from where we thought…

Media – Brand Wars


In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we have watched and relished many such tussles and it holds many lessons for marketers everywhere. One of the most elicit battles come in the form of comparative advertising – the direct…

A year on with Modi!


A great marketer, Brand Ambassador of India would be the ideal adjectives that suits Narendra Modi, than the prime Minister of India. From being a tea seller to become the Prime Minister of India, he has come a long way indeed. He nails it to the point when it comes to his communicative ability to…

Jonathan Livingston Seagull – Book Review


If you want to find your true north; then this book is for you. Jonathan Livingston Seagull is a novella of a young seagull who is oust from the society, in pursuit of flying high. He believed in pursuing his dreams and out of all the odds he makes it happen. Truly an inspiring fable…

Defiant Dream


I eloped on a horse; the scent of her satin blew up in the air; While she galloped along; sitting ahead. The stroke of her flesh induced more Life in to mine; The Life which had forgone ordeal of great confines; In conquest to chase my dream; Swords spit fire; Shed blood, deep dusky red-hot…

My “Vishukani” – Remembering a special Woman


The Marking of Auspicious beginnings in a new year starts with a Vishu Kani. On the day of Vishu every year there is an early wake up call, as early as 3 or 4 in the morning. As a young boy, I could never have my regular hours of sleep the night before Vishu. I…